If you’re looking for the quickest way to increase sales, adding ecommerce product videos to your product pages could be the the best investment you could make. I take that back – not “could be” – it will be.
Read up on more in our post, Why Video Marketing Should Lead Your Content Strategy.
This shouldn’t come as a surprise. Your customers don’t want to just read about a product. They want to see exactly what they’re getting and video is the only way to truly show and tell what you’re offering. Images just don’t convert as well as video and video is 6 times more likely to be shared.
In this post you’ll learn why you should be using ecommerce product videos to increase engagement and sales on your site.
Videos offer certain benefits that still photos and text just can’t match. Videos engage and give the viewer a better understanding of how the product works or how it looks in real life.
For example, in the video below there are 6 product videos back-to-back in one longer video. At the :55 second mark is a video for a lightweight travel backpack.
This video allows the brand’s customers to see how much it can hold along with what can fit in all the different pockets. They can see how you can fold it down into its own small pocket sized pouch to make for easy transport when not in use and can see how it looks on a real person.
This makes customers confident about purchasing. A still image or several still images of this backpack can only give you so much information.
Not only do they help convince consumers to make a purchase but 80% of websites indicate that their website visitors stay on their sites for longer periods of time when they have videos. How much time someone spends on a page is a key indicator for search engine rankings. More time spent and higher engagement leads to more traffic and more conversions.
eCommerce product videos are about sales. You measure the ROI on your video by how much sales increase with the videos. In one study they found 88% of video marketers reported that video gives them a positive ROI.
Some other statistics to consider:
You should publish your ecommerce product videos on all applicable sites. What that means is you should publish on:
Ecommerce video production may cost you more up front in time and money, but not as much as you may think and it’s an investment that will easily pay off with a higher ROI than still photos and text alone.
If you need help putting together your ecommerce product videos, we’re here to help!
iCorpTv along with our creative division, Gate5, is a video agency and full service video production company in Los Angeles producing innovative high quality video content for the web, your social media outlets, kiosks and broadcast television.
Read up on Video Marketing for Social Media.
We conceptualize, write scripts, secure locations and permits, cast actors, direct, film and edit viral videos, branded films, product and promotional videos, web and TV commercials, episodic content and live video streaming production.
Read our post on Video Marketing for Social Media.
Click here for our video samples.
Contact us to see how we can help your business with video or photography.